I've wanted to do my hair dark for a while, and finally, I just walked down to the salon down the street from my house and had them do it! I feel that I was over charged rather drastically, but I know it takes twice as much color to cover my insanely thick mane than most people's hair (I know this because every hairdresser I've ever had tells me this), and she did a good job, so I didn't complain, and I still tipped her. It took like two hours for her to do this! The color she put on my hair is "light brown" but since I'm so pale, my hair is like "light brown? lol! No, it's black". Personally, I like it better.